While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

Up until now the U.S. entertainment industry has seemingly escaped the drama of global tariff issues that Trump has dinged on the world. Is there any relief -- comic or otherwise? TV news reports ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

BWH Hotels will be featured as a presenting partner for all 100 USL Championship and League One matches on CBS stations.

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

Tiffany & Co.’s iconic blue is the kind of brand asset that turns other companies green with envy. Now, the Tiffany & Co. Foundation is hoping that signature shade can help turn the tide on ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...