波兰华沙--2025 年 3 月 24 日--全球受众测量、数据和分析领域的领导者尼尔森发布了最新的《二月份全屏视频格局报告》，涵盖 ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

Asian Americans, Native Hawaiians and Pacific Islanders (AANHPI) are a driving force in the U.S., both as cultural influencers and powerful consumers. At Nielsen, we’re relentlessly dedicated to ...

Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

Carole Robinson is Chief Communications and Brand Marketing Officer for Nielsen, responsible for all of Nielsen’s communications and brand marketing efforts, including external media relations, ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. The Hispanic community now represents 19% of the U.S. population, up 23% over the past ...

For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that we’ve chosen ...

Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, ...

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