Better listening and new cultural literacy are needed to really understand what young men are looking for, says Saul Parker.

Former Fuel Cycle executive Jonathan Tice has joined market research operations AI agent business Metaforms as a strategic ...

Market research firm Ipsos registered revenue of €568.5m and growth of 2% for the first quarter of 2025, according to its ...

George Ivie, chief executive at the MRC, said: “We congratulate LinkedIn on receiving MRC accreditation for these video ad ...

Eight people have been charged in the US in connection with an international scheme to bill $10m in fraudulent market survey data.

The Wellbeing Research Centre at the University of Oxford has appointed two academics to lead an emerging research stream in ...

Marketers’ spend on market research has sharply reduced amid wider cuts to overall UK marketing budgets in the first quarter ...

Streaming TV network ReachTV has partnered with Nielsen to track advertising performance across live sports and original ...

The US insights market boomed after Covid, but challenges are on the horizon. Insights Association CEO Melanie Courtright ...

The creation of the Strategic Navigators team follows the introduction by the US of 10% tariffs on all trading partners, with ...

Television audience measurement body Barb has released its first set of overnight commercial spot ratings in beta, working ...

Campaigns around the world, from brands including Oreo, have drawn on utility in consumer technology to solve problems for ...