Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Time to push the conversation once again to the forefront. White Ribbon's focus is systemic & societal issues leading to gender-based violence and toxic masculinity and identifying actionable steps ...

In Pakistan, women empowerment often narrows to rights-advocacy, missing underlying issues. Lifebuoy's approach went beyond, addressing core problems. Recognizing the dire lack of role models due to ...

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...

Construction is the UK's deadliest industry, losing 2 workers every day. This has nothing to do with the physical dangers of the job. It's because of suicide. The problem was that Construction's macho ...

In a category where interest is driven by product innovation, repositioning a classic dessert as the hottest item to bring to your holiday parties was a challenging ambition. While desserts represent ...

In a world where marketing dollars are often scarce, our "Marzi se Manzil Tak" campaign for foodpanda stands out as a beacon of effectiveness and ingenuity. We managed to make foodpanda riders ...

Holistic Inclusivity: KFC Pakistan's approach spans education and workforce integration, with over 250 deaf team members and partnerships providing cutting-edge education to 2100+ deaf students. Sales ...

A focus on reducing price elasticity can lead to revenue and profit growth even under economic pressures. Pricing is key to the argument for brand-building investment, with profit effects reframing ...

KFC Pakistan's #WhoFriedItBest campaign is a masterclass in marketing bravado, making it a standout entry in this Effie category. Confronting a market swamped with imitators, KFC reclaimed its throne ...

This campaign effectively tackles a critical safety challenge by leveraging compelling storytelling in a way that resonates with the children. The campaign successfully reached 57,154 children in high ...