The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Analyses the results of a global WARC survey of senior strategists.

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Search for award-winning creative work based on category, media channel and geography. 6,000+ pieces of creative from campaigns since 1999. Also includes the best TV commercials in the world dating ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

TikTok’s annual ad revenue is forecast to grow 19.1% year-on-year in 2024, reaching $23.3bn this year, before increasing to $34.8bn in 2026, according to WARC Media’s latest global ad spend forecast.