I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...