Digital ad fraud is the practice of exploiting digital advertising systems to generate revenue illegitimately. Fraudsters use sophisticated bots to manipulate online advertising metrics, resulting in wasted ad spend and inaccurate performance data.

What is mobile ad fraud? Mobile ads play an important role in modern marketing strategies, giving companies the ability to reach billions of customers worldwide. As consumers spend more time on mobile devices, brands gain unprecedented opportunities serve their messaging at what they hope is the right place at the right time.

Protection From Automated Attacks & Sophisticated Bots and Fraud

Ad fraud is when cybercriminals deploy bots to exploit advertising platforms and advertisers. Because bots are capable of defrauding real people, publishers, and most devices—from desktop and mobile to other emerging ecosystems, such as Connected TV (CTV)—this type of fake activity can be both extremely difficult to detect and frustratingly pervasive. Monitoring and disrupting ad fraud has ...

Ad Fraud Sensor for platforms precisely detects and identifies the presence of fraud post-bid within an ad tech platform’s programmatic inventory.

2024年11月5日 · Digital ad fraud is the practice of exploiting digital advertising systems to generate revenue illegitimately. Fraudsters use sophisticated bots to manipulate online advertising metrics, resulting in wasted ad spend and inaccurate performance data.

2020年1月2日 · Device-driven fraud entails the use of computers, servers, phones, and other devices by cybercriminals to counterfeit real ad impressions. In this case, bots impersonate real internet users by demonstrating genuine interest in advertisements being served on real websites or by impersonating a device allegedly owned by a human.

HUMAN Ad Fraud Defense detects and mitigates sophisticated ad fraud while preventing malicious behavior in creatives and controlling ad quality.

Securing ad tech platforms and publishers with real-time detection and proactive solutions against ad fraud, malvertising, and ad quality so they can focus on delivering trusted buying experiences that maximize inventory value and maintain ad integrity.

MediaGuard from HUMAN safeguards ad tech platforms, media owners, and advertisers against ad fraud across desktop, mobile app, mobile web, and CTV.