Elmer's Products, Inc. or simply Elmer's, is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue , in addition to other brands including Krazy Glue , ProBond and CraftBond [ 1 ] [ 2 ] adhesives, and X ...

2023年8月19日 · Besides the smiling cartoon version of Elmer, the company often featured the actual 2,000-pound bull in its advertising. Elmer's Glue comes from an unlikely company -- one that makes dairy products. That company's mascot …

Elsie had a fictional, cartoon mate, Elmer the Bull, who was created in 1940 and lent to Borden's then chemical-division as the mascot for Elmer's Products. [7] The pair was given teenage offspring Beulah sometime before 1947, the year baby Beauregard arrived.

To understand how a bull named Elmer came to sell glue for Borden, we need to look at the dairy business. The Borden Company had learned the importance of a strong marketing campaign with their milk products.

1997年9月19日 · Elmer the bull and Elsie the cow--the bull that adorns virtually every Elmer’s product and the cow that adorns Borden’s milk products--have produced an heir, Elmer Jr., a grinning baby bull,...

Elmer, "husband" of Elsie the Cow, advertising mascot of the Borden Company, is shown with a young woman as he was being readied for participation as one of the principal attractions at the Wisconsin State Fair, opening on August 18, 1951.

2024年10月16日 · Elmer the Bull had been the mascot for Borden’s milk products for nearly a decade before becoming the mascot for their glue. Their family became a big hit with the public in their advertising and marketing campaigns.

Almost immediately, new packaging was introduced: a resealable orange plastic cap of a design Elmer's users now take for granted. Above all, Elmer the bull's smiling face still appears on a wide array adhesive products.

In 1940 Elsie got a friend, Elmer the Bull. Elmer became the mascot for Borden’s chemical division, most notably for Elmer’s Glue. In 1948, Elsie and Elmer (see a pic below) were given children — Beulah and Beauregard, and then twins Larabee and Lobella in 1957.

2022年7月6日 · The company had been using Elsie the Cow on their milk products for many years, and she had an established husband named Elmer the Bull. In advertising campaigns, Elmer was frequently fixing things for Elsie, so the company realized he was a perfect fit as the mascot for their glue.