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    • We conduct empirical research through... a program of inquiry conforming to the scientific method † 5 † Scientific method - a body of techniques for investigating phenomena and acquiring new knowledge, as well as … 展开

    Non-Empirical Research

    Non-empirical research (aka qualitative research) is generally concerned with the reasons underlying human … 展开

    Testable Research Questions

    Preceding questions, while unquestionably relevant, are not testable Try to re-cast as testable questions (...even though the new question may appear less important) Scenario... You have an idea for a new [technique for en… 展开

    Strive for the Best of Both Worlds

    Internal and external validity are increased by... Posing multiple narrow (testable) questions that cover the range of outcomes influencing the broader (untestable) questions E.g., a technique that is faster, is more accurate, t… 展开

    Participant

    The people participating in an experiment are referred to as participants Previously the term subjects was used, but it is no longer in vogue When referring specifically to the experiment, use the term participants (e.g., “all particip… 展开

    Within vs. Between Subjects

    Question: Is it best to assign a factor within subjects or between subjects? Answer: It depends! Sometimes a factor must be between subjects (e.g., gender, age) Sometimes a factor must be within subjects (e.g., session, bl… 展开