Marketing - HBR - Harvard Business Review
2018年10月19日 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
When Marketing Is Strategy - Harvard Business Review
Niraj Dawar is a professor of marketing at the Ivey Business School, Canada. He is the author of TILT: Shifting your Strategy from Products to Customers (Harvard Business Review Press, 2013).
10 Truths About Marketing After the Pandemic - Harvard Business …
2021年3月10日 · Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
Put Marketing at the Core of Your Growth Strategy - Harvard …
2024年3月6日 · Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.
The New Rules of Marketing Across Channels - Harvard Business …
2024年6月28日 · While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously ...
Is Your Marketing Organization Ready for What’s Next?
The authors provide a framework to help leaders identify the organizational design and capabilities needed to build a competitive, next-generation marketing function.
Does Influencer Marketing Really Pay Off? - Harvard Business Review
2022年11月24日 · His scholarly work has been published in academic and management journals such as Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Harvard Business Review, MIT ...
High-Performance Marketing: An Interview with Nike’s Phil Knight
A version of this article appeared in the July–August 1992 issue of Harvard Business Review.
Marketing strategy - HBR - Harvard Business Review
Find new ideas and classic advice for global leaders from the world's best business and management experts.
Marketing Is Everything - Harvard Business Review
A version of this article appeared in the January–February 1991 issue of Harvard Business Review.