The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.

熊本熊 是日本萌經濟非常成功的一個典範，圖為印有熊本熊圖案的服裝 Kawaii （日语： 可愛い）是一種文化現象，强調可愛、純真和善良的感覺。 澀谷區 的 原宿 和 澀谷109，是可愛文化的重要發源地之一。

Roughly translated as “cuteness,” kawaii is one of the most frequently used Japanese words. In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional characters as the embodiment of positivity.

2022年7月21日 · Kawaii style is the Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance.

2021年7月23日 · One of Japan's biggest exports, anime, is the literal definition of kawaii (via Anime News Network). The manga drawing style of the animations originate from Japan, and one of the common features of the illustrations are the big and round eyes — a key component in what it takes to be kawaii.

2024年12月24日 · If ‘kawaii’ isn’t already part of your vocabulary, it’s time to catch up! This uniquely Japanese concept goes beyond ‘cute,’ encompassing a whimsical world of adorable aesthetics. From fashion to food, Tokyo is the perfect place to experience the magic of …

2024年12月20日 · Simply put, kawaii translates to “cute,” but it’s a way of life in Japan! This uniquely Japanese aesthetic is all about embracing charm, innocence, and playfulness, bringing a sprinkle of joy to the everyday.

2021年3月4日 · What is Japanese “Kawaii Culture”? In most cases, Kawaii Culture refers to Japanese pop culture. It extensively covers a range of categories, including colorful cafes, fashionable clothing, popular anime characters, lovely animal mascots and so on.

From the frilly, pastel-hued shops in Harajuku, the adorable mascot characters representing every Japanese city, to the humble household appliances adorned with friendly faces, ‘Kawaii’ is an aesthetic that pervades every facet of Japanese life.

「コスプレ」 =「リアル」の文化と、新たに「Vtuber」=「バーチャル」を双方向で日本の「KAWAII（カワイイ）」を世界に発信するグローバルプラットフォームの構築を進め、様々な角度から日本の文化を世界へ発信するプラットフォームを創造します。