Learn to plan, execute, and evaluate marketing strategies for business success. Transform you career with Coursera's online Marketing Management courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!

You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers.

Gain the tools to acquire and retain customers, position your brand for success, and develop strategies with our 100% online marketing courses.

Understand and be able to apply marketing concepts such as principles of segmentation, targeting, positioning and differentiation as keys to marketing strategy. Demonstrate an understanding and appreciation for stakeholders, including customers as well as clients, partners, and society at large.

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape: Core concepts in digital marketing, including SEO, social media, and content marketing; Strategic tools and frameworks for marketing analysis and decision-making

2024年12月24日 · By choosing a good marketing management course, you can gain various advantages, such as a solid grounding in marketing principles, practical digital marketing abilities, staying current on marketing trends, networking possibilities, and increased strategic thinking and decision-making.

Download the book of knowledge to understand the topics you need to know to pass the PCM® Marketing Management Exam. Take the free practice exam to assess your current marketing management skillset and identify areas of improvement.

Learn marketing management with online courses delivered through edX to advance your career today.

2024年6月20日 · In this comprehensive and practical introduction to marketing management, students improve their ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans.

We also offer a 30-credit Marketing Certificate that includes a variety of marketing courses, a project management course, portfolio preparation, and an internship. Following are brief descriptions of our current offerings for Winter Quarter: Learn the elements of advertising and sales promotion.