The original idea for the action figure that would become G.I. Joe was developed in 1963 by Stanley Weston, a Manhattan licensing agent. Weston made rudimentary prototypes of the figure and basic marketing materials that showed the sales potential of a military action figure.

2013年3月29日 · In reality, the nearly 50-year-old G.I. Joe was an 11 1/2-inch-tall plastic action figure produced by former pencil makers the Hassenfeld Brothers, who the world would eventually come to know...

In 1964, Hasbro first released the original GI Joe toy line to capture the male toy market and try to duplicate the massive success of Mattel’s female driven Barbie toy line. Hasbro launched GI Joe to the world and it was a massive success, to say the least.

The original G.I. Joe lineup. The original 1964 basic figures came in a lidded box, with dynamic graphics that illustrated the specific branch of the military offered; the enclosed figure was not dressed as illustrated, but came with basic fatigues, boots, cap …

In 1964, Hasbro first released the original GI Joe toy line to capture the male toy market. Their goal was to duplicate the massive success of Mattel’s female driven Barbie toy line, which was a pretty tall order. Hasbro’s idea was to create a line of Military themed toys that represented all of the different branches.

2024年12月21日 · While the original G.I. Joe featured characters simply named “sailor” or “pilot,” the 1982 toy line introduced a diverse, often outlandish cast of heroes and villains. The adventures of the G.I. Joe team were recounted in a monthly Marvel comic helmed by veteran writer Larry Hama.

2019年4月9日 · The Joe cartoon was first tested out in September 1983, when Sunbow Productions and Marvel Productions produced an animated five-part miniseries entitled G.I. Joe: A Real American Hero.

The changing social attitudes of the era are reflected in G.I. Joe figures. In 1965, Hasbro introduced the first black G.I. Joe (the Action Soldier 7900), one of the first toys marketed...

G.I. Joe is a series of action figures manufactured by Hasbro, a toy company from United States. It was designed and presented to the world for the first time in 1964. They were named after the term for U.S. soldiers which is in use since the First World War.

While the late Don Levine is often credited as the father of GI Joe, the original idea came from a licensing agent named Stan Weston. Weston, who later went on to help Ideal develop Captain Action, was peddling the licensing rights to a short-lived NBC show called The Lieutenant when he had the idea for a large toy soldier with accessory sets.