In September 1974, United introduced a new logo designed by famed logo creator Saul Bass. The logo features a stylized "U" slanted 68 degrees. It sometimes goes by the nickname: "the tulip". It also marked the return of the full name (albeit with "Airlines" being one word this time).

2024年3月13日 · United Airlines has undergone several logo changes since its inception in 1931. The iconic Saul Bass-designed tulip logo was introduced in 1974. Post-merger with Continental Airlines in 2010, United Airlines adopted a new logo influenced by Continental's globe design.

2024年7月10日 · The United Airlines logo, used from 1961 to 1971, reflects the spirit of the era and the company’s drive for dynamic development and innovation. The logo has two main elements: the company name and a stylized symbol.

The current United Airlines logo, with its unique “United blue” shade and simple components helps to identify the brand as a first class airline operator. The image conveys ideas of reliability and strength, positioning United as a leader in its industry.

The redesign of 2010 has redrawn the United Airlines logo, creating a calmer and more professional badge, set in a blue-and-white color palette. The new concept was based on a two leveled inscription in a bold serif font, followed by a blue square emblem with a white globe on it.

2025年1月26日 · Many logos, typographic styles, and colorways were tested in the process. The shield logo had been with the airline for many years, but it was also a symbol of other organizations and governmental enterprises of the time. As such, United wanted to step away from that logo and was searching for a new, unique brand identity to set it apart.

2024年4月1日 · The United Airlines Logo opens with a dark blue rectangle depicting a map of the United States with two airlines identified on it. The centre element is encased in a light circle bordered by a thin, dark band.

Download United Airlines logo with name and its color scheme as a transparent PNG, SVG or EPS file

Find the United Airlines style guide with brand assets such as logos, colors, fonts, and more.

2022年9月20日 · The new logo consisted of two overlapping U-shapes, slanted at a 68 degree angle, rendered in the Patriotic colours of the United States flag: red, white and blue. The shape led to the nickname of ‘the tulip’, whilst the tilted angle suggested dynamism and movement.