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Ultimate Guide to Operational CRM [Benefits, Features & Challenges] 💡 - Customer relationship management (CRM) software is fundamental to scaling companies to the next level. 📈 However, not all CRM platforms are created equally. 🙅 - An operational CRM system supports an organization's customer service, marketing, and sales teams. The expansion over various functions makes operational CRM applications the preferred choice for medium to large enterprises. This guide explores the components of a