Palmolive

1980s Palmolive 'Madge The Manicurist' TV commercial

This Palmolive campaign in the 1970s became iconic, largely thanks to the memorable commercials featuring actress Jan Miner as “Madge the Manicurist.” In these ads, Madge famously revealed to her customers that they were soaking their hands in Palmolive dishwashing liquid, surprising them with the product’s dual purpose of cleaning dishes and softening hands. The campaign successfully emphasized the gentleness of Palmolive, and turned it into a household staple. Miner initially had doubts about

Palmolive Dishwashing Liquid (Madge)